Our Story

Hello. Welcome to Lacraft. So glad you’re here.

We’re Hamid & Saifi, the founders of Lacraft. Our families have been manufacturing handicrafts for pretty much their entire lives. Won many prestigious award for their work in arts & crafts. We used to be in the wholesale business, but now we’re designing, sourcing, and manufacturing unique handicrafts and selling it directly to you.

The big chains used to be our clients. Now they’re our competitors. And we’ve learned a few things about them over the years. For example, the big chains don’t charge high prices because they want lots of money. Or at least that’s not the only reason.

NOPE.

They do it because they are inefficient. Handicraft products are different from other stuff we buy. It’s unique. It’s one of a kind, no two pieces are similar. We saw our clients driving our modern handicrafts in circles. Storing it in warehouses. Picking it up and driving it again. These companies are essentially product chauffeurs. And chauffeurs are expensive. Like 30-50 percent of the cost of product expensive.

Mr. Nasimuddin Saifi. He is my chachu as well as he is the senior artist of the Lacraft Family.

So we’re doing something different with Lacraft. We ship direct from our stores. Without middlemen. When you’re shopping for handicrafts and Hand Made Gifts you want a unique experience and unique style. And at Lacraft, we provide you with just that. From our on-staff artisans to our own factory products, you’re bound to love this unique approach from your favorite Indian handicraft store.

We strive to bring you absolutely fantastic home decor products at a fraction of the cost of other stores. To accomplish this, we ship from our factories directly to our store in Ghaziabad. By doing this, and also selling directly to you rather than going through a middleman, we save a lot, almost 40 percent, and we get to pass those savings on to you. It’s a win win!

And unlike the big, inefficient retailers who procure products from different sources, we manufacture some really cool home decor products. We’re talking fun colors. Industrial and rustic handicrafts. One-of-a-kind designs. Expert craftsmanship. Distinctive finishes. It’s modern handicraft that speaks to us. It might speak to you, too.

Find what you love, and you can order it online. We’ll deliver it to your home.

We like to keep things simple. But you probably already figured that out.

Thanks again for stopping by Lacraft India.

— Hamid & Saifi